Aqualla has been in business since 1992. The company started out
as a design and visual FX consultancy for the television commercial,
motion picture and theme park industry under the name Infinity
Entertainment Inc. The company expanded its design services to
corporate identity, print and interactive in 1997 because the founder’s
vast experience in marketing communication. The name change to
Aqualla was made to accommodate the expanded design services
beyond entertainment. Only after collaboration with Landor Associates
on five major identity projects did we realize we had a very differentiated
offering to make, which was the advent of Temporal Branding™. With
20 years of motion picture and television experience, Aqualla was uniquely
positioned with design skills and disciplines not found in a traditional brand
consultancy. Aqualla's principle client base is in two of the most creatively
demanding industries, entertainment and high-tech.
The founders collectively have 10 Emmy awards for outstanding creative
and technical achievements. Two of the awards were for our contribution
to the user interface design for Digital F/X and Pinnacle Systems who
manufacture editorial and compositing tools for the high-end video postproduction
market. Our past GUI design experience coupled with motion picture
graphical story telling is what lead us to pursue a successful design practice for
the interactive markets.
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