At the end of the dot-com phenomenon, AltaVista had significant setbacks to its portal strategy. Restructured and ready to reclaim its search heritage, AltaVista had decided to become a search centric site. With Google on it heels, the company was interested in a clean, simple and performance oriented site.

We were asked to explore completely new concepts that would drive home the company's reclaimed roots. Aqualla created a host of possible solutions. The strongest concept was also the most engaging and clean in design. Creating an experience that would enlighten a user by providing a new factoid (with imagery) every day. This concept provided unique and timely opportunities associated with calendar events.